Published in Scientific Papers. Series E. Land Reclamation, Earth Observation & Surveying, Environmental Engineering, Vol. VII
Written by Adriana Elena RADU, Petru ALEXE
The purpose of this paper is to identify the perception of consumer on organic products in Romania market in November 2016. The methodology used was a simple survey which was done on 201 respondents from Galati, Romania, who answered to different questions in order to identify their perception and needs on organic products. The questions are closed questions with multiple options of answers. As a conclusion, Romanian consumers seem to be interested in consuming organic products because of their health benefits and taste, versus conventional products. First option in preference of organic products is fruits and vegetables followed by meat products. The survey showed us that organic products are easy recognized on the market after their specific labelling.
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